In 2018, we helped launch a new digital bank, Simplii Financial. A big brand job like this needs a big idea, and this one just happened to take the form of two small dots.
We took the red dots from the Simplii logo and developed an entire design system around them.
They became everything from hearts, fruit, and even planets which lived throughout social and digital. The two dots even jumped out of the animated world and took centre stage in our TV spot.
All of which helped us communicate our message: With great rates and no monthly fees, Simplii Financial can help simplify your life.