November 2nd is the “Day of the Dead” in Mexico, a holiday where people gather to remember those who have passed away. This date happened to coincide with the International Day to End Impunity for Crimes Against Journalists. So, on that day, we took to the streets of Mexico City with a poster campaign featuring “journalist-themed” versions of traditional Mexican Sugar Skull designs.
Mexico is one of the most dangerous countries in the world for journalists - 89 have been killed there since 2004. The majority of these cases have never been solved. Sugar Skulls, which are ubiquitous in Mexico during the “Day of the Dead” holiday, are a symbol of remembrance for those who have died. These symbols tied in seamlessly with our goal: to keep the memory of the journalists murdered in Mexico, and their cases, alive. Images of journalistic tools, like pens, microphones, and cameras were incorporated as design elements in order to draw attention to our cause.
The campaign did not go unnoticed. The posters were strategically placed during the “Day of the Dead” celebrations, targeting participants. The images were also shared on social platforms, especially Twitter, where they were picked up by human rights organizations across the globe like Article 19 MX, Fundamedios and UNESCO, expanding our reach beyond the Mexican border.