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Dustin Rideout

Chief Strategy Officer

Dustin is an internationally awarded strategist who has helped brands realize their next stage of growth through deep cultural understanding and analytical rigour. His contributions have helped guide award-winning creative output across the globe, achieving honours at Cannes Lions, The One Show, and The Clio Awards, along with recognition at every major effectiveness competition in North America including the Effies, 4A’s Jay Chiat, and ARF David Ogilvy Awards.


His success has certainly not come as a lone wolf, having had the pleasure of working alongside some of the most inspiring and talented individuals from around the globe. It is Dustin’s belief that through radical collaboration and empathy, creativity has the power to change the world.


Prior to joining Juniper Park\TBWA, Dustin was Chief Strategy Officer at McCann Canada, led the brand and fan experience teams at MLSE, and was SVP of Strategy & Partner at Sid Lee.


5 forces continue to motivate Dustin: passion, people, culture, curiosity, and change.

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